Introduction to Entrepreneurship

The course focuses on issues related to:

• entrepreneurship and business,
• analysis of social needs and trends,
• exploration of business opportunities: the need, the problem, the solution, the creation of value
• methods of creative thinking
• the role of innovation in the creation of the business venture
• Intangible industrial property
• resource collection
• development of business ideas,
• development of business partnerships
• business models.

Students learn-by-doing, applying the methods in the process from business conceptualization to evaluation, pivot and pitching to potential partners or/and investors. 

During the course, in addition to lectures:

• case studies are used which are the subject of presentation and discussion during the lectures
• students visit companies related to their subjects and interests,
• lectures are given by entrepreneurs,
• meetings are organized with mentors from the local business community

Students develop business plans in groups of 4-7 members, with the advisory guidance and support of the support team or members of the business community.

Course lectures and other activities are supported by workshops, where each team is discussing their work and seeking solutions to any problems it faces or specialized knowledge about specific aspects of its work.

• Neck Heidi, Neck Christopher, Murray Emma. Entrepreneurship: The Practice and Mindset. Sage, 2019.
• David Deakins, Mark Freel. Entrepreneurship and Small Firms. McGraw-Hill, 2012.
• Osterwalder Alexander, Pigneur Yves. Business Model Development. Wiley, 2010.